IKEA recently sponsored a performance piece staged by the theater troupe led by BCB second-year Veronika Rišňovská (HAST). The challenge? Create an engaging, interactive performance — in a shopping mall. How to go about such a project, in a site like a shopping mall, where interactions with strangers are typically minimal and people arrive to shop, not be distracted by theater? Veronika and I sat down to discuss her theater troupe’s creative process and performances, and the possible future of the modern shopping mall.
- “Money for Nothing” by Dire Straits
- Excerpts from shopping mall advertisements as found here, here, and here.