John Guarino, CEO of Coca-Cola Germany, Speaks at ECLA on Corporate Image, Distribution

John Guarino
John Guarino

ECLA brought students face-to-face with some of the world’s most experienced and successful businesspeople for the third consecutive year as part of the 2005 ECLA Business Seminars programme. The programme ran over a period of three weeks and featured one week-long session each on cash flow and marketing, plus three guest speakers (more about Business Seminars). John Guarino, head of Coca-Cola Germany, spoke with the students about the challenges his company faces as market forces change. Due to new health consciousness in Germany, for example, “seven out of our nine new products in Germany this year are low-calorie products,” said Guarino.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.